We were asked to create a brand for a new security company for the Portuguese market.
Our first steps were getting the stakeholders ideas set out and finding out what the competition was doing. with all this information we had a brainstorming session in house and came up with the concept of mixing shields or armours with an iconic figure associated with strength which led us obviously to Superman.
After a few attempts we came up with 3 options and the client chose the option that mixed our concept best and after a few tweeks and the client’s final approval we went on to adapt the brand for stationary, uniformes and vehicles and presented a style guideline document that was easy to follow for ease of use.
Client: Strong segurança (http://www.strong.pt)
Formats: Logo | Stationary | Uniformes | Vehicles
Tools/skills: Photohshop | Freehand | Quark Xpress
Responsibilities: Design | Art Direction | Implementation