You build the product.
I help you build the organisation.

Strategic advisory and focused sprints for product leaders navigating growth, operating model friction and the complexity of scaling.

Work with me

How we can work together

Advisory

For product leaders who need a thinking partner on an ongoing basis.

Four sessions a month, async access between sessions, 1-3 clients at a time.

If you’re navigating something complex (A restructure, a planning problem, a new role, a decision you’re not sure about) this is where we start.

Learn more about Advisory

The Product Ops Sprint

For product leaders who need to validate one specific operating model change before committing to it.

A structured five-day sprint built with your team, ending with a clear verdict.

If you have a specific challenge and need an honest answer in one week, this is it.

Learn more about the Product Ops Sprint

BACKGROUND

More about me

I’ve spent 20 years inside product organisations, building operating models, fixing planning processes, rolling out OKRs that actually work, and helping teams figure out how AI creates genuine value rather than just adding noise.

Most recently as Head of Product Operations at OLX across four business units, and before that at Farfetch, Codacy and others. I’ve also contributed to three books on product operations and write The Practical Thinker, a newsletter on AI adoption, product ops and organisational change.

I work with 1-2 clients at a time. Always.

What people say

Timo Bolse

VP Product, OLX

“Hugo quite literally helped to write the book on Product Operations, and it shows in the rigour, thoughtfulness, and creativity he applies to his work.”

Mohit Kumar

Head of Product, OLX

“He never got stuck in process for the sake of process. He helped us to always start small, test things out, validate, and only then scale what worked.”

1 spot available for October.

If you have a challenge that’s live and you want to talk through whether advisory or a sprint is the right fit, get in touch. The conversation is free.

Apply for Advisory

You build the product.I help you build the organisation.