ADVISORY
For product leaders who need a thinking partner, not another framework
1 spot available for October. Limited to 2 clients at any time.
The Right Fit
Three situations where this tends to help most
01
Something isn’t working and you can’t see why from inside it
You know something is off. Delivery is slower than it should be, planning cycles aren’t producing real alignment, the team is working hard but not on the right things.
But you’re too close to it. Your team gives you filtered information. Your leadership gives you pressure without clarity.
You need someone external who will ask the questions nobody inside the organisation will ask, and tell you what they actually see, not what you want to hear.
02
You’re about to make a significant decision and you want a thinking partner
A restructure. A new planning framework. A senior hire. An AI tooling investment. A shift in how the team operates.
You have a direction in mind, but you want to pressure-test it honestly before you commit, not validate it, test it.
Someone who has seen these decisions go right and wrong across different organisations, and will tell you the difference.
03
You’re navigating something complex and need a sounding board
A new role. A difficult stakeholder dynamic. A team that’s losing confidence. An org that’s scaling faster than its operating model can support.
Not every challenge needs a framework or a deliverable.
Sometimes you need someone to think alongside you, who understands the context, asks the right questions, and helps you find the clarity that’s already there.
How it works
A monthly rhythm of four sessions, with async access between them for when something can’t wait.
Session 1
What’s live right now. Where to focus this month.
Session 2
Deep dive on the primary challenge or decision.
Session 3
Progress check, obstacles, adjustments.
Session 4
Reflection and what’s next.
€2,500/mo
Monthly
€2,000/mo
Quarter
€1,750/mo
Deep Engagement
Apply for advisory
Testimonials

Timo Bolse
VP Product, OLX
“Hugo quite literally helped to write the book on Product Operations, and it shows in the rigour, thoughtfulness, and creativity he applies to his work. Any organisation would be fortunate to have Hugo shaping their ways of working.”

João Melo
Product Ops Specialist, OLX
“Hugo consistently demonstrated an exceptional talent for listening, processing enormous streams of information, and distilling what truly mattered. This allowed our team to focus on high-impact work rather than getting lost in the noise.”
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
A consultant delivers a piece of work and leaves. This is the opposite. The value is in the ongoing relationship and the thinking that happens between sessions. I don’t produce reports. I help you make better decisions, more consistently, over time.
Then this probably isn’t the right moment. The advisory works best when there’s something concrete. A real decision or a real friction point. Get in touch when something is live and we’ll talk.
Yes, and this is often the best path. The sprint gives us a week of focused work on one challenge. Moving into advisory from there means we skip the context-building phase and start executing from day one.
Time-sensitive questions and quick sense-checks via WhatsApp, not extended conversation. If something needs more than a few minutes of thinking, it goes on the agenda for the next session. Response within 24 hours on working days.
I’m based in Lisbon (WET/WEST). Sessions are scheduled to work for both parties:
Afternoon sessions for European clients, evening sessions for US-based clients.
Fill out a short intake form, it takes about 5 minutes. I read every submission personally and respond within 48 hours with a link to book a discovery call.
The monthly option has no minimum beyond the month itself. That said, most challenges worth working on take longer than four sessions to move meaningfully. The quarter is where most clients start.